The best work tells a story. Here is a window into how I work and what I care about — not just what I make, but why it matters.
The Work
I have always been a little reluctant to make a traditional portfolio. Not because I am not proud of what I have made — I am — but because a grid of thumbnails strips so much away. It hides the conversation that led to the breakthrough, the version we almost shipped, the client who pushed back in the right way and made everything better. So instead of a gallery, here is a window into how I work and what I care about.
Brand Identity and Visual Systems
Brand identity is the work I return to most often because it is the most demanding. A good brand is not just a logo. It is a complete system of decisions — about color, type, voice, structure, and meaning — that holds together across every touchpoint and still feels alive years after it was made.
I have worked on brand projects for startups finding their footing, established organizations ready to evolve, and creative individuals who needed a visual identity that could keep up with their ambitions. The process always starts the same way: listening. What does this organization believe? What does it want to become? Who does it need to speak to, and what does it want them to feel?
The answers to those questions — not any reference board or trend report — are what should drive the design. My job is to translate those answers into something visual and lasting.
Editorial and Content Projects
I love working on editorial projects because they combine so many of the things I care about: writing, image-making, pacing, and the challenge of organizing information so that reading it feels effortless. I have worked on print publications, digital magazines, annual reports, and long-form content projects that lived somewhere between journalism and brand storytelling.
Good editorial design is invisible. It creates the conditions for reading — it guides the eye, establishes rhythm, and makes the content feel like it belongs in its container. When it works, you do not notice the design. You just feel the story.
Collaborative Ventures
Some of my favorite projects have been genuine collaborations — working alongside other designers, writers, photographers, and strategists toward something none of us could have made alone. These projects tend to have a different kind of energy. There is more negotiation, more surprise, more of the texture that comes from multiple points of view pressing against each other.
I have collaborated on documentary projects, community initiatives, exhibition designs, and cross-disciplinary experiments that I would not quite know how to categorize. That is usually a good sign.
Process and Approach
Every project is different, but my process has a consistent shape. It starts with research and listening — understanding the problem in its full context before reaching for solutions. It moves into exploration — generating a range of directions, including some that will not work, because the wrong ideas often point toward the right ones. Then it narrows, refines, and resolves into something that feels both inevitable and genuinely new.
I am meticulous about craft. I care about the details that most people will never consciously notice but that they will feel — the spacing, the weight, the precision of a transition. I also know when to let go of a detail in service of the whole. The goal is never perfection for its own sake. It is work that earns its existence.
Work With Me
I take on a limited number of projects each year so that I can give each one the attention it deserves. If you have something you are excited about — a brand that needs finding, a publication that needs making, a collaboration worth exploring — I would love to hear about it. Tell me what you are building and why it matters to you.